About 11:FS Group Ltd
11:FS is on a mission to change the fabric of financial services. Our Ventures practice builds challenger propositions globally, like we did for NatWest with Mettle. Our Pulse team creates a benchmarking tool used by the likes of Monzo, Starling, NatWest and Tesco Bank. On top of all of that, we’re a media company, our Growth team generate a stream of content that supports our brand and changes the conversation - not necessarily in that order.
At 11:FS Ventures, we are dedicated to helping banks, insurance companies, investment managers and other financial services firms transform themselves and the industry we love. For us this means rethinking what it takes to operate in financial services top to bottom to help our partners build and launch next-generation digital propositions around the globe.
We are discovering, designing, developing and launching new customer propositions for our clients and treat every opportunity like a business, not a project. To do this we hire great people and get out of their way.
Our mission is simple: redesign the fabric of financial services so it works better for customers and for the industry
Benefits
💰Competitive salary
🌴25 days of annual leave
🎂Birthday off
🏥 Top-tier BUPA private medical and dental insurance
✈️ Work from anywhere for up to 3 months of the year
🏠 Hybrid working
🧓 4% employer pension contribution
👶 Enhanced parental leave
🚴 Cycle to work scheme
💻 Top spec MacBook Pro
About the role
This role will pay a competitive salary range from £80k-£90k.
As a full-time Lead Product Manager, you'll bring the rare combination of product ownership & consulting mindset. You will:
- Bring structure to ambiguity
- Translate insight into product decisions
- Align stakeholders around a clear direction and roadmap
You are not here to take feature requests, you are here to shape what gets built and why.
This role sits at the intersection of Strategy (framing the product direction and value proposition), Discovery (customer insight, hypothesis validation), and Product delivery (turning decisions into clear prioritisation and roadmaps). You will work with strategists, designers, researchers, engineers and client leaders to define differentiated digital propositions and get them ready for build.
Why this role is different:
- Typical Product Manager: Owns backlog and delivery of an existing product.
- 11:FS Lead Product Manager: Helps define what the product should be, from zero to one.
You are shaping the future of financial services, not maintaining legacy products.
Key Responsibilities
Product Strategy & Discovery
- Frame strategic product direction from client goals, market insight and customer needs.
- Run structured discovery: hypothesis mapping, assumption testing, and proposition definition.
- Lead workshops to synthesise client thinking and translate it into actionable product direction.
Customer Insight & Validation
- Interpret customer research findings and integrate into proposition design (interviews, segmentation, persona mapping).
- Use market and competitor analysis to identify where the product can differentiate in the real world.
- Validate proposition concepts and determine what to keep, evolve or drop.
Product Decisions & Prioritisation
- Identify pain points across user journeys and recommend priority features based on evidence.
- Ensure every feature maps directly to a user need, market gap or differentiating proposition.
- Turn insights into decisions, not just research.
Roadmapping & Business Impact
- Shape a clear, pragmatic roadmap aligned with customer value, feasibility and organisational constraints.
- Evaluate impact of product decisions on adoption, retention, customer experience and efficiency.
- Communicate trade-offs and guide senior stakeholders to decisions.
Skills/Experience
You are a consultant at heart, product leader by skill, meaning you can:
- Bring clarity and structure to ambiguous problems.
- Lead clients through decision-making and manage senior stakeholders.
- Move between strategy, discovery and delivery without losing sight of outcomes.
You have:
- Passion and curiosity about fintech and the future of financial services.
- 6–8 years of experience in digital product management AND client/consulting-style delivery.
- Experience in fintech, digital banking or regulated environments.
- A track record of shaping digital product direction, not just running sprints.
- Strong customer research and insight synthesis capabilities.
- Excellent storytelling, communication, and facilitation skills.
- Comfort and enthusiasm for collaborating with diverse, multi-disciplinary teams in an agile environment.
- Client management skills, with the ability to build strong trusted relationships.
The pay range for this role is:
80,000 - 90,000 GBP per year(London)
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