Senior CRM Designer

Senior CRM Designer

Currys London Campus at Waterloo
Permanent
Full Time
Grade 4

At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.

We’re on the lookout for a talented Senior CRM Designer to help shape the future of customer communications at Currys. In this pivotal role, you’ll lead the visual development of CRM campaigns that inspire, inform, and connect with millions of tech-loving customers across the UK. From crafting compelling email designs to elevating our loyalty journeys, you’ll bring bold creative thinking and pixel-perfect execution to every touchpoint.

You’ll be instrumental in driving innovation across our CRM channels - pushing creative boundaries while staying true to our brand purpose: We Help Everyone Enjoy Amazing Technology.

If you’re passionate about design, thrive in a fast-paced retail environment, and want to make a real impact on customer engagement, we’d love to hear from you.

Key Responsibilities:

Design and Develop CRM Assets: Create visually engaging content across Email, In App, Rich Push, Website banners, landing pages, and Direct Mail, ensuring alignment with brand guidelines and campaign objectives

Translate Briefs into Creative Concepts: Ideate and execute innovative designs from creative briefs, including campaign visuals, templates, and animations
Drive Personalised Content: Build dynamic, modular assets using Movable Ink Studio or similar personalisation platforms
Ensure Responsive and Optimised Design: Apply best practices in responsive design and A/B testing to ensure high-quality rendering across devices and email clients
Maintain and Evolve Brand Systems: Uphold brand consistency while developing and updating CRM design systems and playbooks
Work Independently and Collaborate Across Teams: Work closely with Creative Team, CRM Managers, Developers, Senior Stakeholders, and external partners to deliver high-impact campaigns
Improve Creative Performance: Analyse campaign results and iterate designs based on performance data and insights
Enhance Workflow Efficiency: Contribute to process improvements and manage workload effectively in a fast-paced environment

Required Skills & Experience:

CRM Design Expertise: 4 to 6+ years of hands-on experience in the creative and design industry with proven CRM design experience

Creative Concepting & Execution: Proven ability to ideate, design, iterate, and deliver high-quality creative from brief to final output
Channel Versatility: Experience designing for Email, In App, Rich Push, Website banners, landing pages, and Direct Mail
Performance-Driven Design: Familiarity with A/B testing, optimisation strategies, and using data insights to improve creative effectiveness
Collaboration & Communication: Strong communicator with experience working cross-functionally with internal teams, senior stakeholders, and external partners
Trend Awareness & Storytelling: Passion for storytelling and ability to apply current design trends and cultural insights to CRM campaigns
Attention to Detail & Time Management: Excellent eye for detail and ability to manage multiple projects in a fast-paced environment
Proficient in Adobe Creative Suite (Photoshop, Illustrator, XD, After Effects)
Skilled in Figma for collaborative design workflows
Experience with Movable Ink Studio for dynamic personalisation
Understanding of UX/UI design principles
Working knowledge of HTML/CSS and responsive design principles

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme

Private Medical Insurance
Life Assurance
Fantastic colleague discounts on Tech with Currys and iD Mobile
Hybrid working (with an expectation to meet in person 2-4 times per month)

Why join us:

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.