IPC is a fintech company that focuses on the human element. With a global presence, we support local markets with our advanced cloud-based trading communications and managed connectivity solutions.
Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This enables our clients to maintain consistent market access, a strong competitive advantage, and enhanced operational efficiency.
Join a team that is dedicated to delivering groundbreaking products and making a significant impact on our clients' success.
TITLE: VP, Product Marketing
DEPARTMENT: Product
REPORTING TO: Chief Product Officer
OFFICE LOCATION: New York, NY or London, UK
ROLE TYPE: Hybrid, Full-time
IPC is a global fintech company that puts people at the center of innovation. With a strong global footprint, we empower financial institutions and capital markets with advanced cloud-based trading communications and managed connectivity solutions.
Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This enables our clients to maintain consistent market access, a strong competitive advantage, and enhanced operational efficiency.
Join a team that is dedicated to delivering groundbreaking products and making a significant impact on our clients' success.
Overview of the Team
This role will be based in either New York City, US or London, UK, reporting to the Chief Product Officer. This executive role leads IPC’s Product Marketing function across our portfolio of communications and connectivity solutions. You’ll partner closely with Product Management, Sales, Marketing, Customer Success, and Partnerships to align strategy, elevate our story, and accelerate growth globally.
Role Overview:
The VP, Product Marketing owns the global product marketing strategy and team. You will define differentiated positioning, pricing & packaging, and go-to-market motions; lead launches and competitive strategy; amplify sales productivity; and influence roadmap with deep market, customer, and competitor insight.
Key Responsibilities:
Build and lead a high-performing global product marketing team; set vision, org design, and operating cadences.
Own portfolio segmentation, ICPs, buyer personas, value frameworks, and narrative architecture.
Establish pricing & packaging strategies in partnership with Product, Finance, and Sales.
Craft clear, compelling, and differentiated positioning and messaging that resonates with target buyers and partners.
Drive thought leadership, customer references, case studies, and analyst relations.
Lead tiered launch planning and cross-functional execution for new products/features; define readiness criteria, success metrics, and post-launch optimizations.
Create and lead Voice of the Customer program to include a Product Advisory Council and other trader engagement initiatives to understand and objectively articulate the needs of the customer.
Partner with Demand Gen on campaign strategy, content, and pipeline impact.
Build a rigorous insights engine: market sizing, trends, win/loss, and competitor plays; translate insight into action for product strategy and GTM.
Equip global sales and channel partners with enablement content, playbooks, demos, and training that improve win rates and deal velocity.
Elevate adoption and expansion through lifecycle programs, persona-led content, and multi-channel campaigns in collaboration with Customer Success and Partnerships.
How You Will Make an Impact:
Orchestrate tiered launches and strategic repositions of priority offerings, delivering measurable lift in qualified pipeline, win rate, and product adoption.
Land a clear, differentiated portfolio narrative and implement pricing/packaging updates that improve conversion and expansion (ACV, attach, renewal).
Stand up a cross-functional GTM and enablement operating model with readiness gates, coverage maps, and post-launch retros—so every launch is predictable and scalable.
Establish a rigorous market, customer, and competitive insights program (incl. win/loss) that directly informs roadmap bets, positioning, and sales plays.
Define segments, ICPs, and buyer personas; validate problem/value hypotheses through research to ensure products meet real customer needs.
Equip global Sales and Customer Success with narratives, playbooks, demos, and training that increase deal velocity, improve attach rates, and boost customer satisfaction.
Create strong operating cadences with Product, Sales, Marketing, and Partnerships to plan, launch, and iterate as one team. Build feedback loops and reference programs that influence roadmap priorities and fuel thought leadership and demand gen.
Essential Skills and Experience to be Successful in this Role:
12+ years in B2B product marketing (SaaS/fintech or enterprise tech), including 5+ years leading and scaling teams.
Proven record shaping portfolio strategy, pricing & packaging, and executing high-impact launches.
Deep experience translating market research and competitive analysis into positioning, GTM, and roadmap influence.
Expert storyteller with strong writing and presentation skills; comfortable with both technical and executive audiences.
Demonstrated sales enablement impact (playbooks, training, collateral) and tight partnership with Sales.
Proficiency with CRM/marketing automation and analytics (e.g., Salesforce, marketing automation, BI).
Bachelor’s degree required.
Desired Skills and Experience:
MBA or related advanced degree a plus.
Experience in capital-markets workflows (trading communications, market connectivity) and familiarity with regulatory environments (MiFID II/ESMA, FINRA, FCA).
Depth in pricing & packaging (value-based pricing, usage/consumption models, bundling) across multi-product portfolios.
Proven category design and narrative development; comfort presenting to C-suite/Board and speaking at industry forums.
Analyst relations experience (e.g., Gartner/Forrester) including evaluations, briefings, and report placement.
Experience with account-based marketing for enterprise (1:1 and 1:few), partnering with field marketing to build pipeline and accelerate deals; familiarity with product-led growth and product-qualified account signals is a plus.
Data fluency: building GTM dashboards, interpreting product analytics, and running A/B tests; basic SQL/BI familiarity helpful.
Sales/CS enablement at global scale (playbooks, battlecards, demo strategy) using platforms like Highspot/Seismic; stack familiarity with Salesforce, CPQ/CLM, and Marketo/Eloqua.
Global GTM orchestration and localization; M&A integration exposure (portfolio rationalization, messaging migration).
Understanding of telco/networking and cloud/SaaS delivery concepts (SLA design, latency/QoS, security/privacy, data residency) relevant to financial services.
What’s in It for You?
At IPC, your compensation is only part of the package. We are committed to investing in a range of programs and initiatives to improve the overall experience of our employees.
In addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including:
Competitive Base Salaries Private Medical Insurance, Dental Insurance and Optical Reimbursement Salary Sacrifice Pension Scheme 25 Holidays per Year Plus Public Holidays Additional Time off for Charity Work and Volunteering Tuition Reimbursement Certification Bonus Program Access to “IPC University” our Internal E-Learning Platform Enhanced Parental Leave Wellness Program Fitness Membership Cycle to Work Scheme Season Ticket Loan Employee Referral Scheme
Further information about your benefits will be provided during your onboarding process.
Additional Information:
At IPC, we believe that hybrid working creates an inclusive, flexible environment where employees can perform at their best, and teams can collaborate, innovate, and celebrate successes together. We spend around 60% of our time in the office and around 40% of our time working remotely. Some employees may be required to work from the office or client sites more than 60% of the time, if required by their role and/or client needs.
Your precise work schedule will be determined by you and your Line Manager before commencement of employment with IPC.
You can explore more about our culture, offerings and commitment on and .
IPC’s Work Culture:
The IPC work culture is one that fosters inclusion, prioritizes innovation, and maximizes potential. We are a global ecosystem, full of diverse people that together made IPC what it is today.
Our strength as an organization is the sum of our different backgrounds, perspectives, skills and geographies; supported by an ironclad commitment to constructive dialogue and open-mindedness.
We live and breathe our commitment to innovation by embracing bold ideas, seizing new opportunities and striving for excellence. Our people have continued to deliver ground-breaking solutions to our clients for over 50 years.
