Branding Manager - International Health

Brand Manager – International Health Brand team - UK Remote

JOB DESCRIPTION

Position Summary:

Join an influential team where you will help accelerate the growth and reputation Cigna Healthcare’s International Health offering.

As Brand Manager, you will apply strategic, analytical, and creative thinking to solve challenging brand issues, supporting the brand strategy and delivering activations that raise brand awareness and fuel business growth for Cigna Healthcare.

We are looking for a self-driven, action-oriented creative thinker and brand strategist who can bring new ideas to the team, network and collaborate across marketing and with our business partners, and flawlessly lead and execute multiple priority projects.

This role requires strategic thinking and problem solving to provide guidance that solves complex problems in cross-function areas, go-to-market, and enterprise capabilities. Responsibilities include analysing client and consumer insights, crafting plans and delivering activities for our internal partners.

The role sits on the International Health Brand team, a team of four which includes the Head of Brand for International Health, the Brand Advisor, the Social Media Advisor, and the Brand Lead Analyst.

Key accountabilities include:

• Developing and delivering brand activities
  
  
• Providing strategic brand recommendations on key International Health initiatives
  
  
• Interfacing with internal and external partners in coordination of brand projects
  
  
• Define positioning and messaging across various go-to-market and brand relationship situations
  
  
• Lead and support strategic assignments
  
  
• Lead with a collaborative, positive mindset and act as a mentor to junior-level staff
  
  
• Perform other duties and/or special projects as assigned
  
  Job requirements:
  
  6+ years of experience in brand marketing, brand strategy or brand activation
  
  Must have B2B expience and experience in internatoinsl branding
  
  Demonstrated experience navigating a dynamic corporate environment as a self-starter who leads with a positive, collaborative mindset
  
  A hands-on approach to developing and delivering brand activity, including leading complex projects which involve matrixed teams across marketing, compliance, sales, and other key stakeholders
  
  Attention to detail, action and task oriented to get projects started and completed to deadline
  
  A passion for problem solving, creative expression, and improving the way companies relate to clients and customers
  
  A curiosity and willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas
  
  Experience with brand/marketing strategy for B2B and B2C with messaging to multiple target groups
  
  Experience collaborating and scoping projects with agencies and creative resources (internal/external)
  
  Experience in leveraging data and research to inform strategy and execution
  
  Persuasive storyteller and original thinker, skilled in developing thought leadership and content
  
  Knowledge of the creative campaign and media process
  
  Well-honed communication skills and experience working with and presenting to senior leaders, enabling the partnership with others to effectively inform and influence while building trust
  
  Experienced in anticipating, understanding, and meeting the needs of internal and external stakeholders
  
  Ability to translate business strategy and goals into brand strategy and liaison with communications, marketing and creative teams to bring it all to life
  
  Ability to create and manage budgets to fund brand strategy initiatives
  
  Writing skills and ability to create strategic frameworks
  
  Presentation skills and ability to distil complex information into executive summaries
  
  Experience working in a matrixed environment and presenting decisive recommendations
  
  Ability to effectively manage multiple projects and priorities simultaneously and execute with ambiguity
  
  Able to work independently and as part of a collaborative group
  
  Effective under pressure
  
  Experience in healthcare, financial services,health insurance or a regulated industry preferred
  
  Occasional travel required (less than 10%, both UK and international)