Prestige Car Sales Manager

Excellence is never an accident. It is the result of high intention, sincere effort, and intelligent execution.”

General Sales Manager – Prestige Automotive Retail

Location: Guildford Area
Package: £67,500 basic | £90,000+ OTE | Executive company vehicle
Hours: 5-day working week across Monday–Saturday (08:30 – 18:00)

A rare and distinguished opportunity has arisen with a privately owned, award-winning automotive group representing one of the world’s most iconic marques.

We are seeking an accomplished General Sales Manager with the presence, commercial acumen, and leadership finesse to take the helm of a thriving sales operation within a premium retail environment. This is a career-defining appointment for a results-driven individual with a passion for excellence, a command of the luxury customer experience, and the ability to inspire high-performing teams.

The Opportunity

You will assume full strategic and operational responsibility for a high-volume sales department, encompassing both new and used vehicles, with an annual turnover exceeding 1,200 units.

Leading an established team of Sales Executives, Business Managers, and Sales Support professionals, your focus will be on driving sustained commercial growth, delivering a truly exceptional client journey, and cultivating a culture of performance, precision, and pride.

Key areas of responsibility include:

• Achieving and surpassing vehicle sales, F&I, and profitability targets
  
  
• Inspiring, coaching, and developing a high-calibre team to peak performance
  
  
• Ensuring operational excellence across stock management, budgeting, and showroom standards
  
  
• Embodying and promoting the values of a premium automotive brand at every customer touchpoint
  
  
• Contributing to the wider leadership team on group strategy and business development
  
  This is a visible, hands-on role suited to an individual with both gravitas and genuine drive.
  
  About You
  
  You will be a confident, polished leader with a proven track record in high-end automotive sales management. Your leadership style will balance commercial rigour with emotional intelligence, and your commitment to delivering first-class service will be second to none.
  
  You will bring:
  
  
• Substantial experience in a senior automotive sales management role
  
  
• A history of delivering consistent results within a premium or prestige environment
  
  
• A refined understanding of luxury customer expectations
  
  
• Exceptional interpersonal, coaching, and organisational skills
  
  
• Financial fluency and an analytical mindset
  
  Above all, you will be passionate about leading people and delivering a world-class retail experience.
  
  The Rewards
  
  This position offers not only a compelling remuneration package, but also the opportunity to join a respected and forward-thinking organisation that places its people at the heart of its success.
  
  Benefits include:
  
  
• £67,500 basic salary + £90,000+ OTE
  
  
• Executive company vehicle
  
  
• 24 days’ annual leave (rising with service) + birthday off
  
  
• Private medical cover and health cash plan
  
  
• Exclusive staff vehicle schemes (cars, bikes, EVs)
  
  
• Gym membership and wellness benefits
  
  
• Enhanced parental leave
  
  
• Flexible benefits including holiday buy/sell, tech & travel schemes
  
  
• Cross-functional development and career progression opportunities
  
  Discreet Enquiries Welcome
  
  If you are a seasoned sales leader ready to elevate your career within a premium brand environment, we invite you to get in touch for a confidential conversation.
  
  Other Opportunities
  
  If you are looking for something else in the Automotive sector, please get in touch, as at ASI Automotive Recruitment, we make it our mission to find the right job for YOU!!
  
  Referral Scheme
  
  If you’re not a GSM, but you know of someone who is and maybe interested we will pay £75 in vouchers of your choice for a successful recommendation. If you’re interested or know of someone that might be please get in touch.
  
  Important
  
  Silent Search™
  Looking for a new role but want to keep it confidential? With ASI Recruitment, your details remain completely anonymous until you’re invited to interview. Your job search stays private — just as it should.
  
  Please note: ASI Recruitment will never move forward with an application without speaking to you first. To make sure we can reach you quickly, please include up-to-date contact details (mobile, email, and landline if you have one) on your CV.
  
  The job is based in Guildford, and our client would like you to have a commute you can carry out in the long term.
  
  If you would like to know more about this exciting opportunity, please get in touch with your current and accurate CV.
  
  Our standard procedure is to speak to you before we send your CV to any of our clients so, please make sure your contact details are on your CV