German Copywriter

Copywriter - German Language | Hybrid | Global eCommerce Brand | Kensington, London

Are you a creative Copywriter with a flair for compelling content and a passion for ecommerce? We're looking for a talented wordsmith to help shape the voice of our German websites - including a leading online platform for contact lenses and glasses.

This is your opportunity to join a high-performing global brand where creativity meets commerce, and your words directly impact the customer experience. You'll be part of a collaborative, international copy team - crafting engaging, optimised content that informs, inspires, and drives results.

Location: Hybrid working - 1-2 days/week in the Kensington office

Contract: Full-time, Contract

What You'll Be Doing

Writing clear, persuasive copy for our German ecommerce websites
Creating content for emails, paid social, PPC campaigns, and design assets
Optimising copy to improve UX and conversion rates
Monitoring market trends and competitors to guide content strategy
Supporting web migration projects and conducting site functionality testing
Ensuring accuracy across CRM systems, transactional emails, and customer touchpoints

What You'll Bring

Native-level German with excellent English communication skills
2+ years' experience writing for ecommerce websites
Strong understanding of SEO, customer journeys, and content strategy
Meticulous attention to detail and a creative, commercial mindset
Experience with CMS platforms (e.g., CoreMedia, Magento) and SEO tools (Ahrefs, Semrush)
A collaborative approach and confidence in a fast-paced, team-driven environment