CRM Marketing Executive

Longstanton
9 months ago
Applications closed

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We are looking for a new CRM Marketing Executive to join our Marketing team based in Cambridge (U.K).

The CRM Marketing Executive will create and deliver email communications to prospective and existing customers. This role involves working closely with key stakeholders across sales, marketing, and admissions to craft and execute CRM campaigns that align with our brand voice and support our wider marketing objectives.

This is an exciting opportunity for a proactive, creative, and detail-oriented individual with a strong grasp of CRM strategy, email marketing, and copywriting. You’ll be responsible for producing engaging, targeted content across the full customer journey, with the aim of improving user experience, increasing engagement, and driving student acquisition and conversion.

Using Microsoft Dynamics as the marketing automation platform, you’ll plan, build, and analyse multi-channel CRM campaigns—reinforcing the Cambridge Education, OnCampus and our partner university brands and supporting business growth through data-driven, high-impact communications.

Please note that interviews for shortlisted candidates and any potential job offers may be in place before the application end date. We recommend that, if interested in any of the roles, you apply as soon as possible.

What else you will be doing as a CRM Marketing Executive:

  • Build, write, and execute automated email campaigns using Microsoft Dynamics 365.

  • Develop engaging, persuasive, and on-brand copy for email campaigns that reflect the different stages of the student journey.

  • Work within brand and tone of voice guidelines to create high-quality, conversion-focused content.

  • Collaborate with the website team to create or support copy for landing pages and website content as part of wider CRM campaigns.

  • Segment the CRM database to deliver tailored messaging and improve engagement throughout the funnel.

  • Plan and execute multi-channel communications including email, WhatsApp, WeChat and SMS.

  • Define, track, and report on CRM objectives to measure business impact and campaign performance.

  • Conduct A/B testing on subject lines, copy, design, and calls to action to improve effectiveness.

  • Ensure all email campaigns are accurate, tested, and deployed on time.

  • Continuously monitor and analyse campaign results to provide actionable insights and recommendations.

  • Work with internal teams to ensure alignment of messaging across all touchpoints.

  • Peer-review content for accuracy, grammar, and consistency

    Key specifications we will be looking for:

  • Educated to degree level in Marketing, Communications, English, Business or a related field, or with equivalent professional experience.

  • A strong interest in digital marketing, especially CRM and content creation.

  • Demonstrated ability to craft clear, engaging, and persuasive marketing copy.

  • Passionate about enhancing user journeys and delivering exceptional customer experiences.

  • Self-motivated, detail-oriented, and results-driven.

  • Willingness to learn and grow technical skills in CRM platforms and tools.

  • Collaborative and confident when working across departments and with senior stakeholders.

  • A minimum of 2 years’ experience working within email marketing and/or CRM.

  • Proven experience in writing marketing copy for email and web content.

  • Experience working within a CRM or marketing automation platform (Microsoft Dynamics preferred).

  • Familiarity with content management systems (CMS) and website publishing processes is desirable.

    For a full description of the role, please refer to the Job description. Please note that on this occassion, we are not able to provide visa sponsorship for this role. Please ensure that you do have the right to work in the country that the role is based in before applying.

    What does Cambridge Education Group do?

    Whether students choose to study at one of our centres with OnCampus or Castel or complete an online programme through CEG Digital or iheed, Cambridge Education Group promises to help students Achieve More with expert tutors, innovative high-quality content, premium facilities, and the personal service our students deserve. Our students are central to everything that we do.

    We offer a wide range of options across our portfolio of global centres, each with its own unique features and qualities, enabling us to meet our students' demands as required.

    Benefits

  • Private Medical Insurance

  • Life Assurance cover

  • Perkbox (includes hundreds of discounts)

  • Salary sacrifice car leasing Scheme from Tusker; Cycle to Work scheme; Technology Purchasing Scheme

  • Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as dedicated Mental Health & Wellness Champions

  • Discounted rates on Master’s degrees with CEG Digital Partner Universities (25% off)

    Pension – Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions.

    Holiday – Enhanced holiday of 25 days plus U.K bank Holidays. (pro-rata for the contractual period)

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