Digital Marketing Manager

Caversham
2 weeks ago
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Digital Marketing Specialist/Manager Reading, Berkshire Up to £35,000 per annum, with potential for negotiation in exceptional cases.

About Us:

21st Century AV Ltd is a leading UK-based audiovisual company, comprising two distinct business units:

(url removed): An online platform specialising in conferencing systems, targeting existing clients through digital marketing strategies, including Google Ads, organic sales channels, and email marketing campaigns.
21st Century AV: An AV integrator providing comprehensive audiovisual solutions, encompassing installation, project management, and service contracts.

We are seeking a dynamic Digital Marketing Specialist/Manager to drive significant growth for both business units.

Role Overview:

The primary objectives for this role are:

(url removed): Achieve a 150% increase in revenue over the next 12 months.
21st Century AV: Generate 20-30 high-quality leads monthly for our AV integration services.

Key Responsibilities:

Develop and implement comprehensive digital marketing strategies tailored to each business unit's goals.
Oversee all digital marketing campaigns, including SEO/SEM, email marketing (both cold and warm campaigns), social media, and display advertising.
Manage and optimise the (url removed) online store, ensuring a seamless user experience and integration with marketing campaigns.
Design, execute, and optimise cold and warm email campaigns to engage potential and existing clients, ensuring compliance with best practices to maximise deliverability and response rates.
Collaborate with internal teams to produce engaging and relevant content for websites, blogs, and social media platforms.
Utilise tools like Google Analytics to monitor campaign performance, providing regular reports and actionable insights.
Allocate and manage the marketing budget effectively, optimising spend across various channels to maximise ROI.
Stay abreast of industry trends, competitor activities, and emerging digital marketing technologies to inform strategy adjustments.
Work closely with sales, product development, and external agencies to ensure cohesive and effective marketing efforts.

Key Performance Indicators (KPIs):

150% increase in (url removed) revenue within 12 months.
Consistently deliver 20-30 qualified installation leads per month for 21st Century AV.
Achieve targeted open and response rates for both cold and warm email campaigns.
Improve conversion rates, average order value, and customer retention on the (url removed) platform.
Achieve a predetermined return on investment for all digital marketing activities.
Increase organic and paid traffic to both websites by a specified percentage.
Enhance engagement metrics across all digital platforms, including social media and email campaigns.

Qualifications and Skills:

Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
Minimum of 3-5 years in digital marketing roles, preferably within the technology or audiovisual sectors.
Proven experience managing and optimising online stores using WooCommerce and Shopify platforms.
Proven experience in designing and executing both cold and warm email campaigns, with a strong understanding of best practices to ensure high deliverability and engagement rates.
Expertise in SEO/SEM strategies and tools.
Proficiency in using Google Ads, Google Analytics, and other relevant marketing platforms.
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
Proficiency in HTML and CSS for creating and customising email templates and web content.
Strong copywriting skills to craft engaging and persuasive content tailored to diverse audiences.
Basic graphic design skills, with experience using tools such as Adobe InDesign, Photoshop, Illustrator, or Canva, to create visually appealing marketing materials.
Understanding of typography, colour theory, and layout principles to ensure cohesive and effective visual communication.
Strong ability to interpret data and translate insights into actionable strategies.
Excellent verbal and written communication abilities.
Demonstrated experience in managing multiple projects simultaneously, with a keen eye for detail.
Ability to thrive in a fast-paced environment and adjust strategies based on performance data and market shifts.

Why Join Us

Be part of a forward-thinking company at the forefront of audiovisual technology.
Opportunities for continuous learning and career advancement.
Work with a dedicated team passionate about delivering exceptional solutions to our clients.

Application Process:

Please submit your CV, a cover letter detailing your relevant experience, and examples of successful digital marketing campaigns you have managed. Email

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