FMCG Brand Manager

Our client is a well known food manufacturer offering excellent career progression and job satisfaction. They are currently looking for an FMCG Brand Manager to be based at the head office in West London.

Brand Manager Job Role

This is an excellent opportunity to support the product range which has grown steadily over the past few years and to be involved in the full marketing mix.

You will join a supportive team reporting into the Chilled Marketing Manager alongside a Marketing Executive to create and implement the marketing strategy and deliver against ambitious growth opportunities for their deserts range.

The successful candidate will work further support the Marketing Manager in the planning and delivery of the annual Marketing and Brand strategies for the brand. You will have the chance to support across a wide range of activities such as brand planning, full mix communications, strategic planning as well as NPD.

You will be a creative and commercially savvy, professionally mature person with strong influencing skills to direct and motivate people at all levels, both in and outside of your immediate team so to deliver positive solutions.

Brand Manager Detailed Job Description

This role will suit someone who enjoys taking responsibility and ownership and is looking for an opportunity to work in an entrepreneurial environment where they can really make a difference. Reporting to the Marketing Manager, the successful candidate will be part of a progressive marketing team and collaborate enthusiastically with multi-functional stakeholders.

Brand Manager Main tasks and responsibilities:

• Contribute to the delivery of the company’s vision and business plan and input into the development and execution of the annual marketing plans
  
  
• Establish consumer & customer insights and make sound strategic recommendations
  
  
• Develop compelling stories for growing the brand in existing categories
  
  
• Own key innovation projects, working with production to manage process from concept to launch
  
  
• Accompany and support the Commercial Manager at customer meetings, bringing to life the brand for the trade working alongside the shopper Marketing Manager
  
  
• Develop optimum consumer communication plans to deliver both marketing and business objectives, exploring new and different ways to connect with the target consumer
  
  
• Support Marketing Manager in development of a future vision for the brand in the UK
  
  
• Management of the external Marketing Agencies.
  
  
• Monitor and control the marketing budget for consumer spend
  
  Brand Manager Candidate profile
  
  
• A passionate brand advocate with a natural affinity for brands and how they connect with consumers
  
  
• Good experience in brand management within FMCG or a consumer goods brand in the UK
  
  
• 5 years overall marketing experience,
  
  
• Experience in launching and leading NPD
  
  
• Experience in leading a brand planning process
  
  
• A passion for food combined with a natural curiosity for consumers & new products
  
  
• Able to work with ambiguity and be flexibly minded and offer innovative solutions
  
  
• A self starter, able to work alone and collaborate with a team
  
  
• Dynamic with ability to inspire others
  
  
• Excellent communication and influencing skills
  
  
• Analytical, inquisitive and innovative
  
  
• Persuasive, determined & makes things happen
  
  
• Understanding of the UK multiple grocery channels and their associated trading issues
  
  
• Knowledge of panel/continuous data and exposure to a wide range of market research techniques used in building brands & innovation
  
  Brand Manager Company Package
  
  Competitive salary and £6k car allowance
  
  Market Leader in their products and sector
  
  Health care single cover
  
  Private Health Insurance 70% of Contractual pay
  
  Company pension 6% employer contribution (Salary exchange)
  
  Childcare vouchers (Salary exchange)
  
  25 days holiday + 8 Bank holidays
  
  Company sick pay – 3 months full contractual pay
  
  4 x Death in Service
  
  Mobile Phone
  
  Company Credit card for expenses
  
  Wellbeing – Free eye tests and £90 towards glasses, Flu Jabs, Wellbeing tests
  
  Long service recognition and rewards
  
  If you would like to apply for this role, please send an up to date copy of your CV to Kate Evans as soon as possible quoting reference GP284