Marketing Manager

Sopworth

7 months ago

Applications closed

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Marketing Manager – Agricultural & Industrial Machinery
Shape a division. Drive campaigns that sell. Influence commercial performance.
Are you an experienced marketing professional with a background in agricultural, industrial or niche-engineering sectors? This is more than a brand role. We’re looking for someone who can create marketing that prompts action - not just awareness.
If you understand the value of seasonal trading cycles, technical products, and specialist customer groups then this is the perfect role! We’re looking for a marketing manager who knows how to communicate urgency, value, and relevance that compels customers to pick up the phone.
This is a pivotal opportunity to lead our divisional marketing across our machine sales, service and parts lines.
Key responsibilities
This is a hands-on, results-focused multi-channel marketing role. We require a sales focused marketeer who can create that moment of urgency, interest and relevance that results in a call, click or sale.
You’ll be responsible for:

Creating and delivering multi-channel campaigns that drive action across social, email, print, web and events that are aligned with supplier promotions, product launches, and seasonal trends.
Taking manufacturer content further and not just repackaging but enhancing and reshaping it to fit our customer and trigger real buying interest.
Managing digital channels (SEO, PPC, CMS, email, social) and print assets that position us clearly and persuasively in the market.
Monitoring campaign performance and ROI in real time making smart, agile adjustments to drive better outcomes.
Working alongside divisional sales and aftersales teams to turn marketing activity into measurable sales results.
Leading and mentoring a small hybrid team covering content, digital and brand.
Using CRM insight to segment audiences and build tailored journeys that support retention and conversion.
Requirements
Experience in agriculture, capital equipment or aligned industrial or distribution sectors with technical products.
Proficient across the full digital marketing mix: CRM, email, SEO, PPC, CMS, WordPress and social platforms.
Skilled at traditional marketing including print, literature and events - with an eye for detail and a persuasive tone.
Able to shape content from supplier or OEM materials into customer-focused messaging that lands commercially.
Experienced in managing a small team and external marketing suppliers.
Already residing in the South-west within a commute of our branches.
Benefits
T H WHITE believe people are our most valuable asset, and we offer a supportive environment where you can grow and thrive. Our benefits include:
Strong basic salary, negotiable on experience.
Company car.
Location base ideally out of our Knockdown location, (GL8 8QY) – however our other branches can be considered if more suitable.
23.5 days holiday entitlement rising to 26.5 days with service.
Company pension scheme offering employer contributions of up to 8.5% after a qualifying period.
Additional option of joining the ‘salary sacrifice’ smart pension scheme.
Life Assurance cover providing up to 5 times salary with service.
Share Plan – providing our employees with a real stake in the business.
Cross-divisional career development plans, providing you with a range of future job growth and pathways to excel across our large organisation

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