Marketing Manager – Partner Marketing & ABM

Location: Cambridge (Flexible Working Options Available)

Salary: £50,000 + Share Options & Benefits

Job Type: Full-time

About the Role

An exciting opportunity has arisen with our fast-growth start-up, for an experienced Marketing Manager to lead Partner Marketing & Account-Based Marketing (ABM) strategy and execution. This role will play a crucial part in developing and delivering marketing initiatives that engage key partners and target high-value accounts, driving commercial success in a dynamic and sustainability-focused industry.

Reporting to the Head of Marketing, this role will lead the Partner Marketing & ABM channels, working cross-functionally with business development teams to develop impactful marketing campaigns, materials, and strategies that support business growth.

Key Responsibilities

Partner Marketing

Support the Head of Marketing in developing and executing the Partner Marketing Strategy.

Develop compelling marketing propositions and claims for partners, including licensees, manufacturing partners, and brands.

Create and execute partner marketing campaigns to enhance brand awareness and commercial success.

Develop case studies to showcase the impact and success of partner collaborations.

Produce marketing collateral to support the Business Development team in customer engagements.
Account-Based Marketing (ABM)

Support the Head of Marketing and Head of Business Development in designing and executing ABM campaigns.

Develop and implement targeted marketing tactics for key accounts, including licensees, manufacturers, and end brands.

Conduct research and monitor target customers to inform marketing strategies.
Marketing Performance & Insights

Develop and implement an evaluation framework for owned marketing channels.

Track and evaluate campaign performance against agreed KPIs.

Manage and report on channel budgets.

Provide ad-hoc marketing support for the Head of Marketing and broader business needs.
Candidate Requirements

This role requires a deep understanding of B2B marketing, strong communication skills, and a passion for sustainability and innovation. The ideal candidate will have significant expertise in ABM and Partner Marketing, ideally within an ingredient materials technology or similar industry.

Essential Experience & Skills:

Proven experience in Account-Based Marketing (ABM) and Partner Marketing strategies.

Strong understanding of how ABM and Partner Marketing drive commercial value for a licensing-based business.

Experience executing partner marketing campaigns across various customer types (small businesses, global enterprises, B2B, B2C).

Ability to build and execute account plans and targeted ABM campaigns.

Strong knowledge of ingredient branding and how to market its value to end customers.

A track record of developing persuasive marketing assets that drive demand and commercial success.
Key Skills & Attributes:

Strategic thinker with the ability to execute detailed plans effectively.

Exceptional written and verbal communication skills.

Confident in presenting ideas and strategies to internal and external stakeholders.

A proactive self-starter with a hands-on approach.

A collaborative team player who thrives in a fast-paced environment.
What’s on Offer:

💰up to £50,000 salary
📈 Share options in a fast-growing, innovative company
🏦 Competitive pension scheme
🛡️ Life assurance
🌴 Generous holiday allowance
🏡 Flexible working options
🩺 Private medical cover
📚 Ongoing training and development opportunities

This is a fantastic opportunity for a skilled marketing professional to make a real impact in a fast-paced, mission-driven company. If you have the expertise and ambition to drive partner marketing and ABM success, we’d love to hear from you