Product Marketing Executive

Product Marketing Executive

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We have an exciting opportunity for a Product Marketing Executive to join our Marketing team here at Microlise! We are looking for a strategic, well-organised, creative and influential individual committed to helping the business to maximise our growth. In this role, you will be pivotal in driving product success within the transport and logistics sector.

Reporting to the Product Marketing Manager, you will support the development and execution of go-to-market strategies, ensuring our products resonate with target audiences and meet market demands. A key element of your role will be working in close collaboration with cross-functional teams, including Sales, Product and Customer Success.

This is a fantastic chance for someone looking to make their mark, playing a key role in the execution of the Group’s marketing strategy. Do you want to join an industry-leading and award-winning international business, where you can drive marketing activity? Yes? Then take this golden opportunity and apply now!

What will you be doing?

• Conduct in-depth market research and competitor analysis to identify opportunities and position Microlise’s products as market leaders in transport and logistics technology
  
  
• Develop compelling, differentiated product positioning and messaging that resonates with customers and aligns with Microlise’s brand values
  
  
• Collaborate with content and creative teams to produce engaging marketing collateral, including product brochures, case studies, white papers and digital assets
  
  
• Provide the sales team with the tools, training and insights they need to successfully position and sell our products, including competitive positioning, objection handling and product demos
  
  
• Assist in the planning and execution of multi-channel marketing campaigns to drive product awareness, adoption and lead generation
  
  
• Partner with Customer Success to gather testimonials, case studies and user insights that highlight the value and impact of Microlise’s solutions
  
  
• Track and analyse campaign performance, reporting insights and recommendations to optimise future activities and ensure alignment with business objectives
  
  
• Support our regional activity across UKI, APAC and Europe
  
  What are we looking for?
  
  
• Bachelor’s degree in Marketing, Business, or a related field
  
  
• Demonstrable marketing experience, preferably within the technology, transport or logistics sector
  
  
• Strong understanding of product marketing principles and best practices
  
  
• Excellent written and verbal communication skills with an ability to craft clear, persuasive messaging
  
  
• Proficiency in marketing tools and platforms, marketing automation software and analytics tools
  
  
• Ability to work effectively within cross-functional teams and manage multiple projects simultaneously
  
  
• Self-starter with a high level of initiative, organisation, and attention to detail
  
  
• With operations in France, proficiency in the French language would be advantageous
  
  Why Microlise?
  
  When your groceries arrive at your door or you sign for your online parcel, one or more of our software, telematics or proof-of-purchase solutions has probably been used. Our solutions deliver value to many of the UK’s leading grocery retailers and food logistics providers as well as to household names including JCB, Eddie Stobart, Carlsberg, Waitrose, and Royal Mail.
  
  Proudly Midlands-based, Microlise has been operating for over thirty years, and recently became a Publicly Listed Company with shares trading on the London Stock Exchange. Our growing business is guided by our culture which drives the way we behave, the way we work, the way we connect with our customers, and the way we support and develop our people.
  
  
• Full support and training to ensure you are well equipped to succeed in your role
  
  
• Private medical insurance with Vitality Health including rewards for members such as: Free Amazon Prime, Apple Watch, discounted gym membership and many more
  
  
• 33 days holiday, including bank holidays, increasing year on year to 38 days, then further increases with length of service
  
  
• Life Assurance, 4 times your annual salary
  
  
• Free Costco membership, 20% off EE mobile and line rental, and other discounts with Reward Gateway
  
  
• Invested in employee health and well-being with over 20 mental health first aiders in the business
  
  
• Employee Assistance Programmes
  
  
• Great staff extras: Easter eggs, yearly BBQ, Christmas gifts, annual staff awards and many more incentives
  
  
• Free Microlise Cresswell Racing Tickets, support British Superbikes
  
  
• Executive Box at Motorpoint Arena Nottingham
  
  
• Great Place to Work™ certified – We have been recognised by the global authority on workplace culture, so come be a part of our success
  
  
• Best Workplace in the UK™ for Development, Technology, Wellbeing and Women
  
  Recruitment Process
  
  For successful candidates, interviews will take place whilst the advert is still live; so don’t delay getting your application in!
  
  Recruitment Agencies
  
  Whilst we make every effort to directly source candidates for our live roles, we do have a very small preferred supplier list on the occasion we may require additional support. We therefore do not accept speculative CVs and/or cold calls to our Recruitment Team or Hiring Managers