Senior Digital Marketing Manager

Our mission at Response is to enable people of all ages to live a more fulfilled life by providing excellent mental health services, housing, and supported living.

Do you have the desire to empower and promote independence and an interest in mental health? 

Senior Digital Marketing Manager - £44,720 - £47,320 per annum pro rata to £36,259.46 - £38,367.57 (Salaries vary depending on experience)

Hours – Part-Time 30 hours per week (Over 4 days), Monday - Friday

Department – Communication & Fundraising

Location – Hybrid - One day in the office at AGP, Littlemore, Oxford, plus additional days as required

What You’ll Be Doing:

Response are looking for an enthusiastic & creative individual to join our Communication & Fundraising team as Senior Digital Marketing Manager. The Senior Digital Marketing Manager will lead the development and implementation of Response’s social media strategies, overseeing both paid and organic content to raise awareness of the organisation’s work, connect with key stakeholders, and drive digital fundraising. As part of a small, dynamic team of five, including the Associate Director of Fundraising, Communications and Marketing, and two Communications and Digital Marketing Officers, and a PR consultant the postholder will play a central role in enhancing our digital presence, delivering results-focused campaigns, and supporting the broader communications and fundraising goals of Response. This is a hands-on role that requires creativity, strategic thinking, and strong leadership. If you are a motivated individual looking for an exciting opportunity to contribute to a compassionate organisation, we want to hear from you!

Overall job responsibility: Further detail can be viewed in the Job Description.

Some of the core duties include:

Lead the planning, implementation, and optimisation of paid and organic social media campaigns.

Work collaboratively to identify target audiences and create tailored, impactful content to engage potential donors, key stakeholders, including commissioners, potential new employees and those who may benefit from our services.

Oversee  the creation of compelling, high-quality content that demonstrates the impact of Response’s work, using lived experience stories, case studies, and data-driven insights.

Oversee the management of all social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and others, ensuring consistency with brand messaging.

Ensure website and social content adheres to SEO best practices and delivers measurable results.

Develop accessible resources and toolkits to equip staff, volunteers, and supporters with the tools to champion our work effectively.

Identify and develop opportunities to grow digital fundraising, leveraging paid social media campaigns, crowdfunding, and other tools.

Monitor, evaluate, and report on the performance of social media activities using platforms such as Google Analytics and native social media insights.

Collaborate with the wider Communications and Fundraising team to ensure a cohesive approach to campaigns and messaging.

Attend mandatory training and keep up-to-date with legal and industry changes relevant to the role.

Actively promote Response’s values of Caring, Safe, Creative, and Aspirational through all interactions.

The Successful Applicant:

Our main priority for all our roles at Response is to find people that can live our values every day – Caring, Safe, Creative and Aspirational. We provide excellent training on everything else, but we do ask that you have: 

Good literacy and numeracy skills

Educated to degree-Level or CRM or equivalent experience.

Strong understanding of digital marketing strategies, tools, and trends, including paid social, SEO, and email marketing best practices.

Awareness of public relations principles and best practices in digital communications.

Experience working to strict deadlines without compromising content and service.

IT literate with experience using MS Office packages.

Demonstrated success in planning and executing social media strategies and campaigns.

Experience managing social media platforms, including community management and performance optimisation.

Proficiency in using analytics tools (e.g., Google Analytics) to track and report on campaign performance.

Experience managing the design and production of marketing materials, with proficiency in tools such as Canva or Adobe Creative Suite.

Good understanding of G4 and meta business suite.

Strong written and verbal communication skills with an ability to write persuasively for diverse audiences.

Ability to communicate effectively with colleagues, clients and members of the public

Strong planning, organisational and time management skills.

Be proactive and identify concerns before they become an incident.

Adaptable, reliable, and able to remain calm under pressure.

Sensitive to the needs of vulnerable individuals and committed to promoting equality and diversity.

What We Offer:

33 days annual leave (inclusive of bank holidays) 

Blue Light card and other discounted shopping

Employee Assistance Plan - with access to free counselling 

Cycle to Work Scheme (after probation)

Enhanced family friendly leave

Flexible and agile working opportunities (role dependent) 

Professional qualification sponsorship and study leave 

£500 refer a friend bonus scheme 

Optional health cash care plan with money off prescriptions and treatments

Wellbeing hub and mental wellbeing support app – approved by NHS

Free flu jabs

Free DBS application

If this Senior Digital Marketing Manager position sounds like the role for you then please apply today! We would love to hear from you! To learn more about Response and what we do, please visit our website. Closing date – 23/04/2025. Interviews likely to be held W/C 28th April 2025.

Our employees and clients come from all over the world, we proudly promote a friendly and inclusive culture and are registered as a Disability Confident Employer. We are committed to safeguarding and promoting the welfare of our clients. All our roles require an enhanced DBS check, two references from most recent employers and you must have the right to work in the UK