Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.
Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
About this role:
Liftoff is seeking an experienced Senior Manager, Marketing (EMEA) to lead our marketing strategy and execution across the region. Based in London, this role will oversee all facets of marketing for EMEA, including field marketing, content marketing, partner marketing, and regional brand initiatives. The role will manage one direct report and collaborate closely with global marketing, sales, and product teams to drive awareness, engagement, and revenue growth.
The ideal candidate is a strategic, hands-on marketer with a deep understanding of the mobile adtech landscape and a proven ability to build and scale integrated marketing programs that deliver measurable business impact.
Responsibilities:
Lead EMEA Marketing Strategy: Partner closely with regional commercial leadership and global marketing partners to develop and execute a comprehensive marketing plan that supports regional business objectives and aligns with Liftoff’s global strategy.
Team Leadership: Manage and mentor one direct report; foster collaboration, accountability, and professional development within the team.
Regional Campaigns & Demand Generation: Plan and execute integrated marketing campaigns across digital, content, events, and partner channels to drive pipeline growth and customer engagement.
Events & Experiential Marketing: Oversee Liftoff’s EMEA event strategy, including trade shows, conferences, and customer events – ensuring every experience reflects our brand and delivers business results.
Partner & Field Marketing: Collaborate with strategic partners to co-create go-to-market initiatives, joint campaigns, and regional programs that amplify reach and impact.
Cross-Functional Collaboration: Work closely with global marketing, product marketing, and sales teams to ensure regional alignment and consistent brand storytelling.
Performance Measurement: Track, analyze, and report on marketing performance; use insights to optimize ROI, refine strategy, and inform global marketing initiatives.
Budget Management: Manage the regional marketing budget, ensuring efficient use of resources to maximize impact.
Requirements:
Experience: 10+ years of B2B marketing experience, ideally within the mobile, SaaS, or ad tech industries, with at least 3 years in a management or leadership role.
Strategic Thinking: Demonstrated success in designing and executing region-specific marketing strategies that drive measurable growth.
Operational Excellence: Strong project management and organizational skills; able to juggle multiple priorities and meet deadlines.
Cross-Functional Influence: Comfortable working across time zones and departments to build alignment and momentum.
Analytical Mindset: Data-driven decision-maker with experience using analytics tools, CRM, and marketing automation platforms.
Creativity & Innovation: Ability to bring fresh ideas and strategic thinking to Liftoff’s EMEA marketing initiatives.
Communication: Excellent written and verbal communication skills; adept at presenting to senior stakeholders and representing the brand externally.
Travel Expectations:
We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.
Compensation:
Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. This position has a Base salary as well as a bonus component which will vary based on the skills and level of experience.
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Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.
Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.
Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.
Agency and Third Party Recruiter Notice:
Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.
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