Paid Social Specialist

About the Company:
A fast-growing D2C brand creating viral, social-first consumer products. Since launching in 2021, they’ve built a reputation for bold creativity, rapid iteration, and high-impact marketing. With a lean, collaborative team based in Central London, they’re on track to hit 8-figure revenue in under five years and they are just getting started!
This is an opportunity to join a fast-growing start up and really make a mark, and will suit someone with a blend of analytical, commercial and creative skills.
The Role:
As Paid Social Specialist, you’ll play a key role in helping the company hit and surpass its growth objectives. You’ll lead strategy and execution across Paid Social activities, focussing on Meta (Facebook/Instagram) and TikTok. In this role, you’ll be involved in all areas of campaign planning, launching, testing, and optimisation, identifying opportunities to more effectively target audiences and drive conversions.
You’ll also help shape landing page strategy, ensuring pages are optimised to drive conversions.
Day to day responsibilities will include:

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  Manage the full lifecycle of paid campaigns across Meta (Facebook & Instagram), TikTok, and TikTok Shop, focusing on strategic launch and optimisation.
  
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  Partner with creatives to define content needs, brief assets, and drive ad creative iteration.
  
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  Lead testing initiatives for critical elements, including ad copy, attention-grabbing hooks, and dedicated landing pages.
  
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  Maintain accountability for weekly performance reporting and continuous optimisation to achieve best-in-class ROAS and drive testing velocity.
  
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  Hold end-to-end ownership of the entire customer acquisition funnel, encompassing both top-of-funnel awareness and conversion-focused retargeting.
  

What We’re Looking For:
You’re someone who lives and breathes paid social, constantly learning, testing, and staying ahead of the curve. You’ll need to be confident managing Meta campaigns profitably on first purchase, with tight margins and low AOV. Experience with TikTok Ads, D2C landing page optimisation, and consumer goods is highly desirable.
Must-haves:

• Proven Meta Ads experience (Facebook, Instagram)
  
• Strong grasp of funnel strategy, creative testing, and attribution
  
• Analytical mindset with a bias for action
  
• Ability to optimise for low AOV and minimal LTV
  Nice-to-haves:
  
• TikTok Ads and TikTok Shop experience
  
• Familiarity with Shopify and landing page CRO
  
• Exposure to Reddit, Pinterest, or Snapchat Ads
  What’s In It For You:
  
• Join a high-growth brand with a bold, creative culture
  
• Autonomy and ownership from day one
  
• Central Soho office with stocked kitchens and regular socials
  
• 25 days holiday + bank holidays
  
• Hybrid working (1 day WFH)
  
• Pension scheme
  
• Free products and access to local perks
  Ready to apply?
  If you’re a sharp, creative, and analytical thinker who loves performance marketing and wants to help scale a bold, fun brand we’d love to hear from you.
  If this role excites you but you don't tick every box, we still encourage you to apply!
  Applicants must have the right to work in the UK - visa sponsorship is not available